About Zoe Hiljemark

Zoe Hiljemark is a PR consultant and content specialist who works exclusively with professional photographers. For 14 years, Zoe has helped business owners and brands to build their profile, gain visibility in the media, build influence and attract their ideal customers.

How to get media coverage using personal stories

By | August 18th, 2018|Client News, PR & Media Relations|

If you’re keen to promote your photography business, you may have considered reaching out to journalists.

After all, getting featured in the media is a great way to raise your profile, as you’ll know if you’ve read some of my other articles about PR.


How to promote your blog post and reach more people

By | July 26th, 2018|Blogging, Content Marketing, Social Media|

Creating useful marketing content, such as blog articles, is a great way to promote your business.

But in itself, it’s not enough to attract swathes of your perfect clients.


PR 101: Using the media to promote your business

By | July 12th, 2018|PR & Media Relations|

Using the media to promote your business is a great way to stand out from your competitors and build awareness of you and the services you offer.


How to get media coverage for your creative small business

By | July 10th, 2018|PR & Media Relations|

If you’re keen to learn how to get media coverage for your small business, you’ll be pleased to hear that it can be done in six simple steps.

Read on for my top tips and to download a free cheat sheet.


Quarterly Reviews: Goal setting and planning tips for photographers

By | July 2nd, 2018|Marketing Strategy, Productivity|

At the start of every new quarter, I highly recommend that you assess what’s working and what isn’t working in your photography business.


Photography podcasts you won’t want to miss

By | June 20th, 2018|Marketing Strategy|

I’ve discovered some brilliant photography podcasts and wanted to share them with you today.


Looking ahead to the You Are The Media Conference

By | May 22nd, 2018|Content Marketing, Events, Marketing Strategy|

Today on the blog, I’m lifting the lid on how I found myself to be part of an exciting community, all centred around one of my passions – content marketing.


Why are you not using PR to promote your business?

By | May 15th, 2018|PR & Media Relations|

Are you using PR to promote your business?

By that I mean, are you pitching yourself to the media? Are you regularly sharing news and stories […]

Why PR and content marketing work so well together

By | April 26th, 2018|Content Marketing, Marketing Strategy, PR & Media Relations|

I believe that PR and content marketing are perfect partners.

  • Both are strategic marketing approaches that help you to promote your business
  • Both are geared […]

The daily habit that will help you secure more photography clients

By | April 12th, 2018|Marketing Strategy, Productivity|

As a professional photographer, how to get more photography clients is probably the question on your mind more often than any other.