About Zoe Hiljemark

Zoe Hiljemark is a PR consultant and content specialist who works exclusively with professional photographers. For 14 years, Zoe has helped business owners and brands to build their profile, gain visibility in the media, build influence and attract their ideal customers.

Looking ahead to the You Are The Media Conference

May 22nd, 2018|Content Marketing, Events, Marketing Strategy|

Today on the blog, I’m lifting the lid on how I found myself to be part of an exciting community, all centred around one of my passions – content marketing.


Why are you not using PR to promote your business?

May 15th, 2018|PR & Media Relations|

Are you using PR to promote your business?

By that I mean, are you pitching yourself to the media? Are you regularly sharing news and stories […]

Why PR and content marketing work so well together

April 26th, 2018|Content Marketing, Marketing Strategy, PR & Media Relations|

I believe that PR and content marketing are perfect partners.

  • Both are strategic marketing approaches that help you to promote your business
  • Both are geared […]

The daily habit that will help you secure more photography clients

April 12th, 2018|Marketing Strategy, Productivity|

As a professional photographer, how to get more photography clients is probably the question on your mind more often than any other.


How to give your photography business a spring clean

March 28th, 2018|Photography Business, Productivity|

I believe that a really positive habit to get into is to regularly set aside time to just stop what you’re doing and review the […]

How to use newsjacking to promote your photography business

February 20th, 2018|PR & Media Relations|

In this article, I introduced you to three ways to secure publicity and to the concept of newsjacking.

Here I’m going to talk in more […]

An introduction to GDPR and how it will affect your photography business

January 11th, 2018|E-mail Marketing, Marketing Strategy|

The General Data Protection Regulation (GDPR) is coming into force on May 25th, 2018 and you and your photograph business need to be ready.


Blogging Clinics

January 3rd, 2018|Blogging, Content Marketing|

If you’re keen to make a bigger impact with your content marketing, my new Blogging Clinics could help.


Why your photography business needs a content marketing and PR strategy

November 20th, 2017|Content Marketing, Marketing Strategy, PR & Media Relations|

Your photography business needs a content marketing and PR strategy.

Why? Because you need constant and steady supply of leads and customers.

So, building your profile, raising […]

The only grammar checker tool you’ll ever need

November 13th, 2017|Blogging, Content Marketing, E-mail Marketing|

You’re regularly creating content in the form of blogs, emails, and social media posts.

But are you confident that everything you write is grammatically correct?