PR & Marketing support for photographers

You started your business because you loved photography.

But now you’re feeling overwhelmed.

You’re trying to stay on top of the daily demands of your business – the sales, the marketing, running the client sessions, the editing, the administration and everything else that goes with running a photography business.

But you’re actually doing less and less of the creative work that you love.

As you well know, building a photography business involves a LOT more than being able to create outstanding images.

But if it’s all getting a bit too much, perhaps you need some PR and marketing support for your photography business?

This is exactly what I offer.

If you opt for my 1-2-1 consultancy, you hire me and I join your team, without the long-term commitment or cost of you hiring permanent staff. I’ll help you to get your time back to focus on the creative aspects of your photography business.

You’ll have an expert on-tap to devise you an effective marketing strategy centred on the power of PR and content. Plus, hands-on help with the on-going content creation and promotional tasks that you don’t enjoy or aren’t doing well.

If you’re looking for one-off or help for specific projects, this is also an option. Please simply get in touch to enquire about my ad hoc services and current availability.

Meet Zoe Hiljemark

If we haven’t already met, hi! I’m Zoe. It’s great that you’re here!

I’m an independent communications consultant and I specialise in PR and content marketing for professional photographers.

A few things about me:

I’m a thirty-something mum of three, an avid reader, a lover of lists, and a terrible cook!

My surname is pronounced HIL-JER-MARK in case you’re wondering – I’ve got my Swedish husband to thank for that one! It confuses everyone, don’t worry!

I’m originally from the Midlands – the home of Rugby football, to be exact.

Now though, you’ll find me enjoying the sea air and family life in Dorset, on the south coast of England.

But thanks to the power of the internet (the greatest ever invention apart from maybe the camera, right?), I work with photographers all over the UK.

Click the buttons below to find out more about my experience and my approach…

What qualifies me to do what I do?

Well, I’ve got an Honours degree in Communications and a total of 14 years of PR and marketing experience in the bag so far.

For ten of those years, I directed and managed promotional activities for artists, designers, architects and authors, companies in the leisure, travel, retail, hotel & catering, luxury property, and marine and yachting industries. I also promoted local and national charities and global luxury brands too.

This diverse client experience gave me a solid grounding in marketing communications and was a whole lot of fun!

I’ve worked for some amazing people and have always loved my work – helping my clients to reach new audiences and gain the recognition they deserve.

Since I particularly enjoyed working for small creative businesses, this was the path I pursued when I started up on my own, in 2013, as a freelance consultant.

For almost five years now, I’ve been working exclusively with professional photographers.

That journey began after I hired Karen Wiltshire to photograph my newborn son in 2012. Karen is an amazingly talented maternity, baby, child and family photographer and I instantly loved her work.

Little did I know back then that meeting Karen, and subsequently working for her, was going to set me on an exciting path. I decided to start exclusively promoting photography businesses, and have never since looked back!

I wholeheartedly believe that marketing and promotion should be fun and that you don’t need to dread or fear it.

I believe that you can promote your photography business without being ‘spammy’ or ‘salesy’.

And that you can learn all the skills you need to create valuable marketing content, which will help you to promote your business.

I believe that success in marketing starts from simply understand your client and having a genuine desire to serve them.

I believe that PR is an extremely powerful tool for raising awareness of you and your photography, and can be the key to unlocking exciting opportunities, building profitable connections and establishing your authority in your niche.

And I believe that content marketing is an approach that all photographers should adopt in order to communicate your expertise and to build the all-important know-like-and-trust factor.

I believe that you don’t need to be spending hours of every day on social media, or spending your hard-earned money on advertising, lining the pockets of billion-dollar companies such as Facebook and Google.

I believe in the merit of building your own ‘media’ – creating marketing content on a platform that you are in control of (i.e. your website), rather than on social media channels of which you have absolutely no control.

I believe in the value of community and email marketing – in the building a list of subscribers and super-fans who you can communicate with, learn from and nurture into loyal customers and advocates of your business.

And finally, I believe that PR and marketing can help you to attract your ideal client and allow you to build your dream business.

If you are at the stage where you are seeking marketing support for your photography business, then please take a look around to discover how I may be able to help.