I wholeheartedly believe that marketing and promotion should be fun and that you don’t need to dread or fear it.
I believe that you can promote your photography business without being ‘spammy’ or ‘salesy’.
And that you can learn all the skills you need to create valuable marketing content, which will help you to promote your business.
I believe that success in marketing starts from simply understand your client and having a genuine desire to serve them.
I believe that PR is an extremely powerful tool for raising awareness of you and your photography, and can be the key to unlocking exciting opportunities, building profitable connections and establishing your authority in your niche.
And I believe that content marketing is an approach that all photographers should adopt in order to communicate your expertise and to build the all-important know-like-and-trust factor.
I believe that you don’t need to be spending hours of every day on social media, or spending your hard-earned money on advertising, lining the pockets of billion-dollar companies such as Facebook and Google.
I believe in the merit of building your own ‘media’ – creating marketing content on a platform that you are in control of (i.e. your website), rather than on social media channels of which you have absolutely no control.
I believe in the value of community and email marketing – in the building a list of subscribers and super-fans who you can communicate with, learn from and nurture into loyal customers and advocates of your business.
And finally, I believe that PR and marketing can help you to attract your ideal client and allow you to build your dream business.