Strategic PR, content creation and marketing communications for professional photographers
Public Relations (PR) & Media Relations
Positive media coverage helps to position you as an expert, increases visibility of you and your photography, enhances your credibility and reputation, drives valuable traffic to your website and helps to generate sales.
I’ve been working in PR for 14 years, helping companies of all sizes to secure positive media coverage that increases awareness of their products and services.
My PR consultancy service is ideal if you have a unique story to share with the media and are wanting to connect with journalists to build your profile in the media.
Content Strategy & Content Creation
All photographers need to be creating regular blog content that’s strategically aligned with their business goals. Not least because blogging boosts SEO, helps to build an engaged audience and to generate enquiries and sales.
I offer a professional content strategy and content creation service to help you produce well-written blog content and to help you get noticed.
Choose one of my retained content creation packages and I will create you a content plan and write the blog posts you need each month. Another option is to pick my brain during a one-off blogging clinic.
First impressions count! How you communicate on your website, in your email marketing and on social media affects how your photography business is perceived.
If you’re concerned that your current marketing is not resonating with your ideal photography client, let’s talk. You need a communications strategy that’s focussed on helping the people you truly want to serve. And persuasive, stylish copy that speaks directly to them.
You’ll have heard the expression, the ‘money is in the list’. Well, email marketing is certainly fundamental to a solid communications strategy. Done well, it can be one of the best ways to engage with your customers and prospective customers.
I can consult you on your email marketing strategy and provide hands-on support to create and deliver effective email marketing campaigns.