The four core services I provide to professional photographers are:
Communications Strategy & Copywriting
First impressions count! How you communicate on your website, in your email marketing and on social media affects how your photography business is perceived.
So, the words you choose, the style and tone of your marketing copy…this all matters!
If you’re concerned that your current marketing is not resonating with your ideal photography client, let’s talk.
You need a communications strategy that’s focussed on helping the people you truly want to serve. And persuasive, stylish copy that speaks directly to them.
Content Strategy & Content Creation
All photographers need to be creating regular blog content that’s strategically aligned with their business goals. Why? Because blogging boosts SEO, helps to generate enquiries and sales, and build an engaged and loyal audience.
Working with you 1-2-1, I can help you devise a content strategy for your photography business and map out a consistent content schedule to work to. Also, I can create strategic, search-engine optimised articles for your photography blog (from 1-4 articles per month).
Plus, I’ll ensure that your content is getting noticed by supporting you with content promotion and re-purposing.
You’ll have heard the expression, the ‘money is in the list’. Well, email marketing, done well, can be one of the best ways to engage with your customers and prospective customers, and help you to sell more.
I can consult you on your email marketing and provide copywriting support. This will enable you to get those regular newsletters written and sent out once and for all!
With my help and guidance, you’ll finally kick procrastination to the curb and keep in touch with those important people who have signed up to your list and who want to hear from you.
PR & Media Relations
Positive media coverage helps to position you as an expert, increases the visibility of you and your photography, enhances your credibility and reputation, drives valuable traffic to your website and helps to generate sales.
I’ve been working in PR for 14 years, helping business owners to secure positive media coverage that increases awareness of their products and services.
My PR consultancy service is ideal if you have a unique story to share with the media and are wanting to connect with journalists to build your profile in the media. Another option is to pick my brain during a one-off PR Clinic.
Each client I work with has unique needs and the strategies and tactics I’ll recommend and use will depend on their marketing goals, as well as what stage they’re at in their photography business when we start working together.
That said, I would highly recommend that the marketing strategy for your photography business includes ALL of these four elements to some degree. Find out more and get useful tips over on the blog.