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How to get media coverage using personal stories

If you’re keen to promote your photography business, you may have considered reaching out to journalists. After all, getting featured in the media is a great way to raise your profile, as you’ll know if you’ve read some of my other articles about PR. […]

How to promote your blog post and reach more people

Creating useful marketing content, such as blog articles, is a great way to promote your business. But in itself, it’s not enough to attract swathes of your perfect clients. […]

PR 101: Using the media to promote your business

Using the media to promote your business is a great way to stand out from your competitors and build awareness of you and the services you offer. […]

How to get media coverage for your creative small business

If you’re keen to learn how to get media coverage for your small business, you’ll be pleased to hear that it can be done in six simple steps. Read on for my top tips and to download a free cheat sheet. […]

Quarterly Reviews: Goal setting and planning tips for photographers

At the start of every new quarter, I highly recommend that you assess what’s working and what isn’t working in your photography business. […]

Photography podcasts you won’t want to miss

I’ve discovered some brilliant photography podcasts and wanted to share them with you today. […]

Looking ahead to the You Are The Media Conference

Today on the blog, I’m lifting the lid on how I found myself to be part of an exciting community, all centred around one of my passions – content marketing. […]

Why are you not using PR to promote your business?

Are you using PR to promote your business? By that I mean, are you pitching yourself to the media? Are you regularly sharing news and stories about you and your [...]

Why PR and content marketing work so well together

I believe that PR and content marketing are perfect partners. Both are strategic marketing approaches that help you to promote your business Both are geared towards building trust and authority [...]

The daily habit that will help you secure more photography clients

As a professional photographer, how to get more photography clients is probably the question on your mind more often than any other. […]

How to give your photography business a spring clean

Do you regularly set aside time to review the progress you are making in your business? I believe that it’s a great habit to get into. […]

How to use newsjacking to promote your photography business

In this article, I introduced you to three ways to secure publicity and to the concept of newsjacking. Here I'm going to talk in more detail about newsjacking and about [...]

An introduction to GDPR and how it will affect your photography business

The General Data Protection Regulation (GDPR) is coming into force on May 25th, 2018 and you and your photograph business need to be ready. […]

Blogging Clinics

If you’re keen to make a bigger impact with your content marketing, my new Blogging Clinics could help. […]

Why your photography business needs a content marketing and PR strategy

Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers. So, building your profile, raising awareness of your [...]

The only grammar checker tool you’ll ever need

You’re regularly creating content in the form of blogs, emails, and social media posts. But are you confident that everything you write is grammatically correct? […]

Seven simple steps to securing Christmas media coverage

If you want to know how you can secure Christmas media coverage that could provide valuable exposure for your products or services, read on! […]

Turning Points: Interview with blogger and author Joanne Dewberry

The Turning Points blog series is back! […]