PR and content marketing services for photographers

Hi! I’m Zoe Hiljemark. I work exclusively with professional photographers, helping them to harness the power of PR and content marketing to become more visible, attract dream clients and grow their businesses.

If you’re a photographer ready to uplevel your PR and marketing efforts, then please take a look around to discover more about how I can help you.

I’ve consulted specialists in newborn, family, pet, wedding, food, fashion, travel and wildlife photography, many of whom have worked continuously with me for many years.

Whether you’re looking for specialist ‘done for you’ communications support, or whether you want one-off support, coaching or training, you’ve come to the right place!

‘Done for You’ Consultancy
‘One-off’ Consultancy
Group & 1-2-1 Coaching
Training & Events
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Publicity for Photographers

I can help you to use the power of PR to your advantage.

I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising articles in the press.

I’ve achieved many hundreds of articles and features during my 15 years in PR, in consumer print media, in trade titles, as well as on radio and TV and online.

My photography clients have been featured in Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Practical Photography, Outdoor Photography and Photography News.

And, in targeted local, regional, national and international publications including The Daily Telegraph,, Woman & Home, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.

  • Media coverage gets you noticed and attracts clients
  • Establishes you as a go-to expert
  • Forges beneficial relationships with journalists, bloggers and influencers
  • Boosts your credibility and profile
  • Creates valuable backlinks to your site

Content Marketing

The initial step in my work for photographers is to help them get crystal clear on their ideal client so that they can develop marketing content that speaks directly to them.

Marketing content is most effective when it addresses your ideal clients’ needs and desires in relation to their photography experience and adds value rather than being ‘salesy’.

It should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.

My specialist subjects are content strategy and planning, content creation (blog writing and copywriting for web, social media and email marketing campaigns), and content promotion.

I’ve ghost-written hundreds of SEO-optimised blog posts for photographers, written engaging copy for photography websites and email campaigns, and created PR and content marketing plans for clients, giving them much-needed focus and clarity.

  • Content builds brand awareness
  • Establishes you as an authority in your niche
  • Builds the know-like-and-trust factor
  • Drives traffic to your website and boosts conversions
  • Boosts your SEO rankings for relevant keywords
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“Zoe is excellent at what she does and is worth every penny. Her ongoing help is invaluable and allows me to focus on the aspects of my business I enjoy most.”
“Zoe has been a fantastic asset, improving my PR beyond my expectations. She has transformed my business from a local, largely unknown small business to being recognised at a national level.”
“I cannot recommend Zoe enough. She is absolutely amazing at what she does and is one of the best investments I have made in my photography business!”
“Zoe’s help with developing a content strategy and her on-going support with blog writing and email marketing campaigns has been brilliant. She manages to get inside my head and put my words onto paper – something that I’ve previously struggled with.”
“Zoe has taken the stress of blogging away completely! The detail that Zoe has gone into when helping me with my ideal client profile is amazing, and she’s developed ideas for my blog content and social media that I would never have thought up on my own!”
“Zoe has done several PR jobs for me and I have been more than impressed with her results. She has secured me articles in photography, pet and lifestyle magazines and she is very easy to work with.”
“I was surprised at how much work Zoe put into my campaign; she went above and beyond my expectations, and I would happily recommend her.”
“Zoe has been the push I needed to refine and focus my photography business marketing plan.”
“Zoe creates quality content for my blog – something I have always struggled with – and helps me to get more consistent with my marketing.”