PR and content marketing services for photographers
Hi! I’m Zoe Hiljemark. I work exclusively with professional photographers, helping them to harness the power of PR and content marketing to become more visible, attract dream clients and grow their businesses.
If you’re a photographer ready to uplevel your PR and marketing efforts, then please take a look around to discover more about how I can help you.
I’ve consulted specialists in newborn, family, pet, wedding, food, fashion, travel and wildlife photography, many of whom have worked continuously with me for many years.
My photography clients have been featured in Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Practical Photography, Outdoor Photography and Photography News.
And, in targeted local, regional, national and international publications including The Daily Telegraph, Yahoo.co.uk, Woman & Home, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.
Media coverage gets you noticed and attracts clients
Establishes you as a go-to expert
Forges beneficial relationships with journalists, bloggers and influencers
Boosts your credibility and profile
Creates valuable backlinks to your site
The initial step in my work for photographers is to help them get crystal clear on their ideal client so that they can develop marketing content that speaks directly to them.
Marketing content is most effective when it addresses your ideal clients’ needs and desires in relation to their photography experience and adds value rather than being ‘salesy’.
It should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.
My specialist subjects are content strategy and planning, content creation (blog writing and copywriting for web, social media and email marketing campaigns), and content promotion.
I’ve ghost-written hundreds of SEO-optimised blog posts for photographers, written engaging copy for photography websites and email campaigns, and created PR and content marketing plans for clients, giving them much-needed focus and clarity.
Content builds brand awareness
Establishes you as an authority in your niche
Builds the know-like-and-trust factor
Drives traffic to your website and boosts conversions
“Zoe’s help with developing a content strategy and her on-going support with blog writing and email marketing campaigns has been brilliant. She manages to get inside my head and put my words onto paper – something that I’ve previously struggled with.”
“Zoe has taken the stress of blogging away completely! The detail that Zoe has gone into when helping me with my ideal client profile is amazing, and she’s developed ideas for my blog content and social media that I would never have thought up on my own!”