admin

About Zoe Hiljemark

Zoe Hiljemark is a PR consultant and content strategist with 15 years of experience in the communications industry. She helps ambitious professional photographers attract their dream clients, build trust and authority, and sell more. Photographers - come and join the free 'PR-Savvy Photographers' community on Facebook!

Eight habits to boost your productivity

By | January 17th, 2019|Marketing Strategy, Productivity|

Whether you are a full-time or part-time photographer, chances are there’s room to be more productive and consistent in your photography business.

[…]

Why and how to set strategic goals for your photography business

By | January 9th, 2019|Marketing Strategy, Productivity|

The start of a new year, quarter or month are all great times to set new goals for your photography business. But there is an art to goal setting.

[…]

Blogging Clinics: A health check for your photography blog

By | January 3rd, 2019|Blogging, Content Marketing, PR & Media Publicity|

If you’re keen to make a bigger impact with your content marketing, my Blogging Clinics could help.

[…]

How to do an annual review of your photography business

By | December 12th, 2018|Marketing Strategy, Mindset, Planning, Productivity|

Making the time to reflect on the past 12 months and work ‘on’ my business rather than just work ‘in’ the business is something that I’ve done consistently for the last few years.

[…]

Why bother creating content for your photography blog?

By | December 3rd, 2018|Blogging, Content Marketing, Marketing Strategy, Most Popular|

Do you regularly create and publish content for your photography blog? If not, why not?

[…]

Why your photography business needs a content marketing and PR strategy

By | November 20th, 2018|Blogging, Content Marketing, Marketing Strategy, Most Popular, PR & Media Publicity|

Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers.

[…]

Business and marketing books I recommend

By | November 15th, 2018|Blogging, Content Marketing, Marketing Strategy, Productivity, Social Media|

I’ll admit it. I’m a complete book geek!

There’s nothing on my Amazon wish list but business and marketing books (yes, really).

[…]

Twitter chats for photographers

By | October 16th, 2018|PR & Media Publicity, Social Media|

If you’re a photographer and aren’t using Twitter, you’re seriously missing out!

[…]

Why Sixth Sense PR and how can I help you?

By | August 31st, 2018|Blogging, Content Marketing, E-mail Marketing, Marketing Strategy, PR & Media Publicity, Productivity|

Marketing, done well, ensures that you have a consistent flow of enquiries coming to you and that you are attracting the kind of people that you want to serve.

[…]

How to get media coverage using personal stories

By | August 18th, 2018|Marketing Strategy, PR & Media Publicity|

If you’re keen to promote your photography business, you may have considered reaching out to journalists.

After all, getting featured in the media is a great way to raise your profile, as you’ll know if you’ve read some of my other articles about PR.

[…]