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About Zoe Hiljemark

Zoe Hiljemark is a PR consultant and content specialist who works exclusively with professional photographers. For 15 years, Zoe has helped business owners and brands to build their profile, gain visibility in the media, build influence and attract their ideal customers.

How to promote your photography blog and reach more people

By | July 26th, 2018|Blogging, Content Marketing|

Creating useful marketing content, such as blog articles, is a great way to promote your photography business.

But in itself, it’s not enough to attract swathes of your perfect clients.

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Six steps to securing media coverage for your photography business

By | July 10th, 2018|PR & Media Publicity|

When it comes to securing media coverage for your photography business, I believe that it can be done in six simple steps. Want to know more?

Read on for my top tips and to download a free cheat sheet.

[…]

Quarterly Reviews: Goal setting and planning tips for photographers

By | July 2nd, 2018|Marketing Strategy, Productivity|

At the start of every new quarter, I highly recommend that you assess what’s working and what isn’t working in your photography business.

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Photography podcasts you won’t want to miss

By | June 20th, 2018|Marketing Strategy|

I’ve discovered some brilliant photography podcasts and wanted to share them with you today.

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An introduction to GDPR and how it affects your photography business

By | June 2nd, 2018|E-mail Marketing, Marketing Strategy|

The General Data Protection Regulation (GDPR) came into force on May 25th, 2018 and it affects your photography business. Read on to find out more.

[…]

Why are you not using PR to promote your business?

By | May 15th, 2018|PR & Media Publicity|

Are you using PR to promote your business?

By that I mean, are you pitching yourself to the media? Are you regularly sharing news and stories […]

Why PR and content marketing work so well together

By | April 26th, 2018|Content Marketing, Marketing Strategy, PR & Media Publicity|

I believe that PR and content marketing are perfect partners.

  • Both are strategic marketing approaches that help you to promote your business
  • Both are geared […]

The daily habit that will help you secure more photography clients

By | April 12th, 2018|Marketing Strategy, Productivity|

As a professional photographer, how to get more photography clients is probably the question on your mind more often than any other.

[…]

How to give your photography business a spring clean

By | March 28th, 2018|Marketing Strategy, Productivity|

Do you regularly set aside time to review the progress you are making in your business? I believe that it’s a great habit to get into.

[…]

How to use newsjacking to promote your photography business

By | February 20th, 2018|PR & Media Publicity|

In this article, I introduced you to three ways to secure publicity and to the concept of newsjacking.

Here I’m going to talk in more […]