Here at Sixth Sense PR, I specialise in PR and marketing for professional photographers. And I just love being involved in anything and everything to do with PR and marketing, and about photography businesses.
Over the past two years, I have become a bit of a podcast junkie.
Listening to educational podcasts has now become my favourite way to immerse myself in the world of photography and marketing.
What I love about listening to podcasts
Listening to podcasts, and specifically to photography related podcasts, in my opinion, is brilliant! And there’s a number of reasons why that is:
Access to experts
I can tune in on conversations between experts in marketing and successful professional photographers from around the world. The amount of fascinating and valuable information shared on some of these podcasts is literally worth its weight in gold.
Downloading and listening to podcasts is completely free! All this goodness is available at your fingertips at zero cost. All you need is access to a smartphone, tablet or computer with iTunes or Stitcher. Honestly, you’d be crazy to not check all this good stuff out.
Listening to podcasts is something you can do at a time (and in a place) that suits you. This is super important for those like you and me, who are likely juggling work and family, and who feel like they rarely get a second of spare time.
Been putting off reading that marketing book, or watching that webinar replay? Well, with podcasts you can simply dip in and out as you need to. Haven’t got the time to listen to the full episode all at once? No problem – listen to as little or as much as you want, when you want.
You can even listen to them while in the car (my favourite place for listening to podcasts), while you’re watching your child’s karate or ballet class, or even in the bathtub!
So, hopefully, now you’re convinced about why to bother with podcasts. Let’s move onto the photography podcast’s I’d recommend.
Three photography podcasts you won’t want to miss
I’ve discovered some brilliant podcasts specific to the running of a professional photography business. They are packed full of great tips, advice and insight into how to operate and grow your photography business.
These podcasts are, undoubtedly, fantastic resources for professional photographers. I would urge you to check them out.
Sprouting Photographer – The business of photography with Brian Caporicci and Robert Nowell
This is my number one and go-to photography podcast.
There are now two episodes of Sprouting Photographer per week (a new episode is released every Tuesday and Thursday).
Brian and Robert have recorded well over 300 episodes at the time of writing this, so there is an extensive back catalogue which you can dive into at any time.
They interview leading photographers from around the world and also talk alone or together about topics relating to photography business.
Recent topics that they have covered include how to create a content marketing plan, photography pricing mistakes, and how to create your ideal workflow.
The Six Figure Photography podcast with Ben Hartley
Host Ben Hartley is a successful international photographer and photography educator, based in the US. He interviews professional photographers and shares advice about how to grow your professional photography business into a six-figure enterprise.
I particularly enjoyed his recent interview with renowned photographer Jasmine Star (episode 40). In that one, they talked about the future of social media and common mistakes that photographers are making on social.
The Evolve Your Wedding Business podcast with Heidi Thompson
This one is specifically for wedding photographers, as the name suggests. But much of the advice shared could also apply to other genres of photography.
A new episode is released every other Wednesday, and there are over 100 episodes to check out at the time of writing. Heidi interviews wedding photography experts and also offers solo training.
Recent topics have included mastering Google Analytics, how to raise your prices, email marketing, the importance of mindset in business, and how to get more leads and enquiries.
Which photography podcasts do you enjoy?
So, I highly recommend these photography podcasts.
If you’re serious about growing your professional photography business (and I imagine you are since you’re here reading this), do check out these photography podcasts and take from them what you can.
If there are any other photography business and marketing related podcasts you’d also recommend, do please let me and other readers know about them in the comments.
I certainly love discovering new resources and other photographers reading this would no doubt be grateful too!
And if you like this kind of content, perhaps you’d also like my PR and marketing tips for creative small business owners which I send via email? If so, you can sign up at bit.ly/sixthsensepr.
Thanks for reading!