Welcome to the Sixth Sense PR blog

Here you’ll find articles for professional photographers about PR & media relations, content marketing, and social media

And if you’re seeking inspiration from fellow creative entrepreneurs, don’t miss my exclusive ‘Turning Points’ interview series.

Please add your comments to the blogs or email me at with your suggestions or questions.

Three photography podcasts you won’t want to miss

Here at Sixth Sense PR, I specialise in PR and marketing for professional photographers. And I just love being involved in anything and everything to do with PR and marketing, [...]

Turning Points: Interview with blogger and author Joanne Dewberry

The Turning Points blog series is back! This series is all about putting the spotlight on creative entrepreneurs, like you. I hope that by reading their stories you gain inspiration and useful [...]

How to define and market to your perfect photography client

Are the majority of the people you work for your perfect photography client? Yes? Perhaps? Maybe? Sometimes? No? Never? Well, if not, chances are that your current marketing is not [...]

Seven simple steps to securing Christmas media coverage

So, July is here. School’s almost out for summer. The months ahead promise good times, great weather (we hope) and lots of fun with friends and family. So why am [...]

Turning Points: Interview with contemporary artist Adrian Grainger

This Turning Points blog series is where I interview creative entrepreneurs and successful independent business owners- people like you. Why? Because I believe the stories of other creatives can provide invaluable [...]

Seven simple ways to improve your Facebook page

Facebook is continually evolving, improving and adding new features. Which is great! But it also makes it harder to keep on top of all the options available to you when marketing your business on Facebook. […]

Turning Points: Interview with content marketing expert Mark Masters

Welcome to the second edition of my new Turning Points blog series. In this series, I interview creative entrepreneurs and successful independent business owners – people like you. […]

Three ways to secure free publicity for your photography business

Securing free publicity in the media is a great way for you to promote your photography business. […]

Turning Points: Interview with crime fiction author Paddy Magrane

Welcome to the new Turning Points blog series In this very first edition, I am thrilled to have an interview with artist turned crime fiction author, Paddy Magrane, to share [...]

Introducing the Turning Points blog series

We all have a story to tell. There are likely to have been many turning points in your life so far, as there has been in mine. And all these [...]

Why are you not using PR to promote your business?

If you're not currently using PR, may I ask why not? After all, PR could put you and your business in front of thousands, if not tens or hundreds of [...]

Yet to set your business goals for 2017?

January is an ideal time to reflect on the past twelve months of your business performance and to plan for the coming year. Small business owners the world over are currently [...]

My word for 2017 and why you should choose one too

What one word captures the essence of your business intentions for 2017, I wonder? Is this something that you have even considered? I ask because instead of writing a list [...]

How to recruit a virtual assistant

Typically, we creative entrepreneurs are time-poor. Working solo is tough. We are prone to feeling overwhelmed as a result of having to juggle so many different roles within our businesses. [...]

What is Public Relations?

I believe public relations (PR) is an essential tool in your marketing arsenal. Microsoft magnate, Bill Gates even agrees with me! He has famously said,"If I was down to my [...]

Why in–person networking is key to growing your business

How much of your time do you invest in in-person networking? How engaged are you with other local business people? Do people in your industry or community know your face [...]

Reflections on three years as a freelance PR consultant

I’m in a celebratory mood this week - I’ve just completed my third year in business as a freelance PR consultant! So I thought that this anniversary presented an ideal [...]

Why you should use a call to action to increase the effectiveness of your blog

If you are a business owner, chances are that you have realised the importance of blogging. You'll already know that it's a fantastic way to: demonstrate your credibility provide value [...]