About Zoe Hiljemark

Zoe Hiljemark is a freelance PR consultant and content specialist with 13 years of strategic PR and marketing experience. She helps creative small business owners - such as professional photographers, designers and authors - to build their profile, gain visibility, build influence and attract their ideal customers.

Seven simple ways to improve your Facebook page

Facebook is continually evolving, improving and adding new features. Which is great!

But it also makes it harder to keep on top of all the options available to you when marketing your business on Facebook.


June 8th, 2017|Facebook, Social Media|

Turning Points: Interview with content marketing expert Mark Masters

Welcome to the second edition of my new Turning Points blog series.

In this series, I interview creative entrepreneurs and successful independent business owners – people like you.


May 24th, 2017|Content Marketing, Inspirational Stories|

Three ways to secure free publicity for your creative business

Securing free publicity in the media is a great way for you to promote your photography business.


April 24th, 2017|PR & Media Relations, PR Tips|

Turning Points: Interview with crime fiction author Paddy Magrane

Welcome to the new Turning Points blog series

In this very first edition, I am thrilled to have an interview with artist turned crime fiction author, […]

April 24th, 2017|Inspirational Stories|

Introducing the Turning Points blog series

We all have a story to tell.

There are likely to have been many turning points in your life so far, as there has been in […]

April 6th, 2017|Inspirational Stories|

Why are you not using PR to promote your business?

If you’re not currently using PR, may I ask why not?

After all, PR could put you and your business in front of thousands, if not […]

March 17th, 2017|PR & Media Relations, PR Tips|

Yet to set your business goals for 2017?

January is an ideal time to reflect on the past twelve months of your business performance and to plan for the coming year.

Small business owners the […]

January 25th, 2017|Productivity|

My word for 2017 and why you should choose one too

What one word captures the essence of your business intentions for 2017, I wonder?

Is this something that you have even considered?

I ask because instead of […]

January 8th, 2017|Productivity|

How to recruit a virtual assistant

Typically, we creative entrepreneurs are time-poor. Working solo is tough.

We are prone to feeling overwhelmed as a result of having to juggle so many different […]

October 20th, 2016|Productivity|

What is Public Relations?

I believe public relations (PR) is an essential tool in your marketing arsenal.

Microsoft magnate, Bill Gates even agrees with me! He has famously said,”If I […]

September 28th, 2016|PR & Media Relations, PR Tips|