About Zoe Hiljemark

Zoe Hiljemark is a freelance PR consultant and content specialist with 13 years of strategic PR and marketing experience. She helps creative small business owners - such as professional photographers, designers and authors - to build their profile, gain visibility, build influence and attract their ideal customers.

How to define and market to your perfect photography client

Are the majority of the people you work for your perfect photography client?

Yes? Perhaps? Maybe? Sometimes? No? Never?

Well, if not, chances are that your current […]

July 28th, 2017|Marketing Strategy|

Seven simple steps to securing Christmas media coverage

So, July is here. School’s almost out for summer. The months ahead promise good times, great weather (we hope) and lots of fun with friends […]

July 2nd, 2017|PR & Media Relations|

Turning Points: Interview with contemporary artist Adrian Grainger

This Turning Points blog series is where I interview creative entrepreneurs and successful independent business owners- people like you. Why? Because I believe the stories […]

June 28th, 2017|Inspirational Stories|

Seven simple ways to improve your Facebook page

Facebook is continually evolving, improving and adding new features. Which is great!

But it also makes it harder to keep on top of all the options available to you when marketing your business on Facebook.


June 8th, 2017|Facebook, Social Media|

Turning Points: Interview with content marketing expert Mark Masters

Welcome to the second edition of my new Turning Points blog series.

In this series, I interview creative entrepreneurs and successful independent business owners – people like you.


May 24th, 2017|Content Marketing, Inspirational Stories|

Three ways to secure free publicity for your creative business

Securing free publicity in the media is a great way for you to promote your photography business.


April 24th, 2017|PR & Media Relations, PR Tips|

Turning Points: Interview with crime fiction author Paddy Magrane

Welcome to the new Turning Points blog series

In this very first edition, I am thrilled to have an interview with artist turned crime fiction author, […]

April 24th, 2017|Inspirational Stories|

Introducing the Turning Points blog series

We all have a story to tell.

There are likely to have been many turning points in your life so far, as there has been in […]

April 6th, 2017|Inspirational Stories|

Why are you not using PR to promote your business?

If you’re not currently using PR, may I ask why not?

After all, PR could put you and your business in front of thousands, if not […]

March 17th, 2017|PR & Media Relations, PR Tips|

Yet to set your business goals for 2017?

January is an ideal time to reflect on the past twelve months of your business performance and to plan for the coming year.

Small business owners the […]

January 25th, 2017|Productivity|